Additional Services through the
Association of Private Clubs & Directors
The
Association of Private Clubs & Directors is dedicated to
informing, educating and representing boards and executives
of private clubs. Founded in 1997, the APCD supplies
education and resources to America’s 7000 private golf,
country, yacht and city clubs.
The
Boardroom Magazine
is the official publication of the APCD and remains the ONLY
publication to directly target the board of directors at
private and semi-private golf and country clubs in the
United States and Canada. APCD Client Services is the sales
and marketing arm of the Association of Private Clubs &
Directors.
Targeted Advertising
– As a client of APCD Client Services your organization will
have FREE editorial and advertising opportunities in the
APCD’s award winning “THE BOARDROOM” magazine. Levels
of free advertising depend on the level of your
participation in our programs. Additionally all APCD Client
Services clients will receive a free directory listing in
The Boardroom magazine.
Targeted Press Releases
– APCD Client Services will leverage our industry peers of
editors and feature writers at major golf industry trade
publications to run press releases and relevant trade
stories featuring your firm.
BoardRoom Briefs
– This monthly “e-newsletter” will feature many of the same
departments you read in our print magazines, as well as
special features and links available only online. This
interactive service will include facts and figures on the
golf/private club industry as well as logos for our APCD
Clients. Readers will be able to click on your name and link
directly to your site. “Boardroom Briefs” will be a
complimentary service available to all The Boardroom
magazine subscribers.
Strategic Partnerships
– As a client of APCD Client Services, you will have the
benefit of APCD representation with some of the industry’s
key strategic partners. The APCD has endorsements and
strategic partnerships with all of the key associations in
the golf industry. We provide YOU with access to the
nation’s private club general managers and to leading
industry manufactures and service providers. These key
partnerships provide a never-ending conduit for our word of
mouth referrals and behind the scene efforts. As a key
figure in these informal data sharing networks, the APCD
constantly has its ear to the ground, and is able to alert
our clients to proposed plans and projects that may be
significant revenue sources for you team.
Custom
Magazines
– Vendors associated with our APCD Client Services are
afforded the opportunity to leverage our private club
distribution models to get your product or service in front
of the key influencers and decision makers in the form of
editorial opportunities in highly targeted, category
specific, custom designed publications for your area of
interest in our industry. Various levels of participation
are available, but for the most part, think of it as your
private news agency. We position your company and products
in a non-threatening, board member education vehicle. Our
Custom Magazines include Club Gourmet, Greens and Grounds,
Club Technology Institute and Executive Decisions magazines
are example of custom publications we have designed for our
current clients.
APCD
Client Services Supplier Membership
– As a client of APCD Client Services, you will be a
Supplier Sponsor of the Association of Private Clubs &
Directors.
Speaking Opportunities
– The APCD is often asked to recommend speakers at national,
chapter and regional meetings for our strategic partners at
various associations within the golf club industry. As a
regular course of practice, the APCD incorporates their
client presentations into the larger industry presentations,
enabling our clients to build both credibility and
legitimacy with these key influential attendees.
Additionally, the APCD consults on your individual
presentation for local chapters and helps you acquire
speaking opportunities locally.
Industry Association Contacts
– Much like the private club itself, personal referrals is
the key to entrance in this industry. The APCD staff has
developed strategic relationships with the major
associations in the golf industry, including the Club
Managers Association of America, Golf Course Superintendents
Association of America, PGA of America, the National Golf
Foundation and most others.
Targeted Promotions
– Printing your logo on thousands of ink pens to be
distributed at a trade show will probably accomplish nothing
more than making a sizable dent in your marketing budget.
Have your past giveaways garnered the leads you wanted them
to? When the occasion calls for it, let us work with you to
develop highly targeted and creative promotions for your
prospects. With Our help, those promotions will get you more
leads than they ever did before.
